What should be included in a successful ancillary go-to-market strategy?
Richard Greenhalgh, Principal & CEO of Seven Hills Consulting, leads a webinar on how to develop an effective go-to-market strategy for ancillary products. This webinar covers the importance of understanding your organization’s current business makeup, identifying the right prospects, and setting clear expectations for internal stakeholders.
The webinar calls for a strategic approach to ancillary products, focusing on ‘need to have’ items vs. ‘nice to have’, aligning results with internal and external business partners, and reviewing and adjusting business strategies based on your results.
Download the webinar by submitting the form below (a video link will be sent to your email address).
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